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IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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What is IFTTT?
IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.
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- Pre-built connectors (24)7.878%
- Support for real-time and batch integration (16)6.969%
- Monitoring console (16)6.565%
- Connector modification (17)6.262%
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What is IFTTT?
IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.
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What is Zapier?
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
What is Automate.io?
Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.
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What is IFTTT?
IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.
Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.
IFTTT Features
Cloud Data Integration Features
- Supported: Pre-built connectors
- Supported: Support for real-time and batch integration
- Supported: Data security features
- Supported: Monitoring console
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Getting started with the IFTTT Platform
IFTTT Competitors
IFTTT Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Globally available |
| Supported Languages | English |
Frequently Asked Questions
IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical
users and less complex, generally two-step connectors and API’s.
Reviewers rate Pre-built connectors highest, with a score of 7.8.
The most common users of IFTTT are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.
Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.
Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.
Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.
Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.
Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.
Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.
Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.
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December 09, 2019
IFTTT's value is how much time it saves my clients.
Score 10 out of 10
Vetted Review
Verified User
I use IFTTT to help set up starter information for several of my client's blogs. One of the services offered by my business is researching industry news or other relevant news for blog posts. For example, I set up apps at IFTTT that will post set information from online, feeds or internal website use directly as a blog draft. I can use the drafts to decided what information I want to expained upon to create blog post(s).
- They are easier to use than other products.
- Website is straight forward giving you the information you need and not information you don't.
- You can quickly set it up so data goes directly to cloud spreadsheets.
- Email to social media share.
- Ability to have several users on one account.
- Create your own app. I wish I could add more custom codes or shortcuts to draw other information automatically.
December 05, 2018
A quick solution to social sharing RSS feeds
I use IFTTT for quick and easy social sharing to ensure that content I create is being marketed. It’s helpful because instead of having to remember to post on all of my social media channels, IFTTT will pull any updates to the RSS feed and post automatically. I use this for my blog and for my podcast.
- Easy to find applets
- Easy to implement applets
- Easy to review which applets are on
- Easy to monitor applets in use
- None
November 30, 2018
Reprogramming the Web
I am a game designer and health researcher working at health games in a Brazilian public health institution. Our team is small and we have to take many roles simultaneously. At the same time, it is normal that contacts and events cross between our professional, academic and personal lives. We started to use IFTTT to streamline some routine processes of our daily work schedule, allowing us to coordinate the many apps we use.
- Save our iOS contacts to a team shared Google spreadsheet
- Create an iOS reminder on my iPhone when a card (task) is assigned to me on Trello
- Log our Uber trips to a Google spreadsheet
- The website section "Activity" tends to get very crowded over time. It would benefit from some search and filter functionalities.
- Some services lack ingredients. "Ingredients" are attributes passed from one service to another to enhance IFTTT's power. However, some services (like Evernote's notes, for example) currently have too few ingredients available.
- It is not possible to link more than two services. It would be great, for example, to have an option to take a mail message and post in multiple social networks and blogs with the same applet.
November 26, 2018
IFTTT manages social media so well it deserves a raise!
As the Director of studentLife, the youth ministry at a medium sized church, we use social media to communicate regularly with our students, parents, and volunteers. Because of the number of different social media platforms, plus the differing formats for images and posts, IFTTT has been a huge help for us to post across all the platforms. Our primary use for IFTTT is to take a post from one platform and have it post the same information, in a native format, to the others.
- IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
- IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
- IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.
- IFTTT can occasionally cause some confusion because of the massive amounts of possible ways you can set it up. The customization and flexibility are great, but sometimes it can be a bit overwhelming.
- Every once in a while IFTTT slows down and I have to manually have the formulas check before they run.
- I have not, as of yet, figured out a way to incorporate more than one account of each type on the IFTTT platform.
November 17, 2018
IFTTT is a friendly tool for simple and useful automations
Since I am a social media strategist, the main use I give to IFTTT is for the management of social media automation to achieve that if a publication is made in X platform, it is also done in another. An example of this is the posting of Instagram posts to Pinterest, deciding the board through the use of hashtags. This I also do to send posts from Instagram to Tumblr. Although Instagram has this functionality, it is much easier to do it with IFTTT.
As I'm also a digital marketer, I would love to be able to use this tool to add levels of difficulty in my automation, but in that part, they have fallen behind a bit. It is an excellent tool. However, its developers need to add levels to workflows, since they are very simple. Besides, it still does not work with other tools that I use, which prevents me from making the most of it.
- Send automated publications from my web blog to the different social platforms. It does it fast and without complications.
- It is a super easy tool to configure, without needing to be a very expert person. The configuration flow is intuitive and friendly. I think even a child could do it.
- Although it still lacks tools that I use, the list of tools it supports is impressively large.
- Send posts from Instagram to Pinterest, saying the board through the use of hashtags.
- Send posts from Instagram to Tumblr, saying using the same hashtags as tags.
- My main complaint is that they still need to add a series of tools like HubSpot, Sumome, and others.
- It lacks levels of work in the automations, since it is limited to one action per applet.
- Living in the age of automation, I understand that the developers have been stuck.
November 17, 2018
Automates your life
IFTTT is used by our marketing department to automate certain marketing and business processes. For example, every time a live webinar concludes and the recording is available to be posted, a reminder is sent to the person whose job it is to post the recording in our membership area. Other uses include posting new blog posts automatically to several social media channels when appropriate.
- Once you set it up you can pretty much forget about it. If there is an issue with one of the rules, they will send you an email to let you know.
- IFTTT connects pretty much all the apps that you need connected.
- Whenever I come across a step that should need no human action, I try to set it up with IFTTT first.
- At first it is hard to learn the "language" of IFTTT but once you get the concept, it is easy to set up rules that will automate your business.
- There are many superfluous sample rules that are show cased that will make you wonder, Why would anybody want that? But the idea is to give you a picture of endless possibilities.
November 16, 2018
IFTTT is great, but married to Buffer, is an ideal match.
I use IFTTT and manage its use by my clients, mostly as a secondary level of Social Media publication automation. It is used by clients' marketing/media/content departments, but as a whole by myself. The business problems it addresses are how to connect Social Media and other off-site platforms to mainly trigger as a result of content published otherwise by Buffer app. Not all of Buffer, especially its free version, provides the reach a brand can achieve by simply using a single platform (I usually use Twitter) to trigger other relevant platforms with automated, scheduled publishing.
- It connects/triggers non-Buffer platforms such as Diigo, Blogger, Medium, Digg and Tumblr.
- From a Social Media standpoint, this is a strength as it mitigates the time and energy otherwise spent manually publishing to each.
- The biggest hurdle is how the "recipes" occasionally fail. Sometimes they don't trigger for days or weeks, so you have to monitor all recipes, checking them to make sure they're active still. Otherwise, you have to check the platforms themselves, which is a good idea, regardless, but for the purpose of automation, when a recipe stops or even pauses, your content is not published, nor are you notified.
- I believe a lot of this issue stems from the fact that users create so many recipes. I would recommend IFTTT vet all recipes, like Google Play vets apps, to assure any solutions users might employ will always work as advertised.
November 08, 2018
IFTTT - Save Time and Automate!
The nonprofit I used to work for was very lean, so automation was key. We used IFTTT to trigger posts between Instagram, Facebook, Twitter and other socials. In addition, we would use it to kickoff certain actions internally such as email notifications, automatically creating calendar events, etc. IFTTT was a great way to integrate different apps that didn't have a direct integration.
- Their UX and UI for creating recipes is brilliant. So easy to use and very well thought out.
- I love that you can search for recipes other users have created and implement those if you choose to do so. It saved me so much time vs. having to figure certain recipes on my own.
- Their notification and syncing options are spot on. I love how much I can customize what I want to see. Their variety of apps is also phenomenal and I love that they're adding new integrations/apps every week.
- There are some apps/recipes that are very basic where I wish the integrations would go a bit deeper. I wish there was a bit more control over which fields you could sync into and more actions available to take.
- Sometimes when I've created a recipe I would get an error message that it automatically turned off, but no info on why the recipe stopped running.
- Their recipes are easy to implement, but sometimes it can be hard to understand what exactly a recipe will do. Perhaps having a video of a recipe in action could help better explain a recipe's actions.
November 07, 2018
IFTTT is the automation tool of choice!
IFTTT is a tool that works behind the scenes to help us automate some of the work in the office. We use it to connect Twitter to our Google accounts, which automate tweets we schedule on our calendar. We use IFTTT to help share information between systems, including emails, notifications, and data being sent to Slack. It is so easy to use and set up, it has saved us money and a huge amount of time.
- Automate tweets using Google Calendar. You can use a spreadsheet to import a tweet schedule to your calendar, then IFTTT will watch for your keywords and tweet for you. This has replaced the need for a social media automation tool.
- We've used IFTTT to connect to "smart" lights. When there is a sale on the sales floor, the light changes colors for a visual display of congratulations.
- It would be nice if there were more business software platforms on IFTTT, but I think that will come with time.
- I wish the site had an area to search pre-built integrations based on category or need.
- There really aren't too many cons to using IFTTT, the service gets better all the time and continues to grow almost daily.
August 16, 2018
IFTTT: For all your things!
I use IFTTT to facilitate communication between automation and IoT devices and services that would otherwise not be compatible with each other. It provides a flexible foundation for this integration. The ability to customize the connectivity for our needs makes it a good option when the hardware is not an option.
- The biggest feature is the ability to connect multiple devices that would not otherwise be able to be controlled.
- The ability to script actions between applets and devices based upon input from each other is vital to providing a fluid automated IoT system of separate things.
- Integration with more services
- Even if on a limited basis, allow custom applets to regular users.
April 24, 2018
Can't- live-without kind of tool
As a marketer, I use IFTTT religiously! There are many things you can use IFTTT for, and you can get very creative! Some of my use cases: social media marketing automation; social listening (I know what my target is talking about on Twitter); competitive intelligence (I know what my competitors are talking about); updates; - reminders etc.
- Easy to use
- Has lots of recipes
- FREE!
- Has helpful tips along the way
- I'd to see a newsletter featuring user cases involving specific recipes.
April 23, 2018
IFTTT Makes Using Social Networks Easy
I use IFTTT to help manage my social marketing campaigns across several different social networking platforms. By using IFTTT, I am able to post content on one social media network, usually Instagram, and have set up IFTTT so that it copies the post from Instagram to the other social networks I use, saving me time and effort.
- IFTTT is very easy to use! Anyone who is familiar with a computer can use IFTTT to set up a number of simple software programs, which IFTTT calls applets, to do a large number of tasks.
- IFTTT is designed to work with many different software platforms, as well as many different types of devices from appliances to your phone!
- IFTTT has been used by businesses large and small!
- I wish the IFTTT phone app were a little more user-friendly. The GUI is somewhat confusing at times.
January 31, 2018
IFTTT - Do you need it or do you need it?
IFTTT is the most fantastic app that lots of our clients (and I myself) use it for practically hundreds of use cases that require almost next to no level of configuration and it's free! I will however mention couple of ways our client have maximised their productivity with IFTTT
1. To natively post contents on multiple social channels
2. To back up every post ever made on any social channel
3. To keep track of worked hours
4. Automated reminders and alerts
5. Add mailing campaigns to Google calendar and so on
6. Keep track of mentions and hashtag about you or your company on twitter!
1. To natively post contents on multiple social channels
2. To back up every post ever made on any social channel
3. To keep track of worked hours
4. Automated reminders and alerts
5. Add mailing campaigns to Google calendar and so on
6. Keep track of mentions and hashtag about you or your company on twitter!
- Automatically and natively posting content on multiple social channels
- Taking backup of content to your preferred cloud services
- Anything and everything that relies on automated action based on multiple triggers over hundreds of channels
- More enterprise applications could be added (but this is not IFTTT issue, it's the enterprise applications extending their support)
- There are no disadvantages really. It had tons of triggers and actions and it's free!
October 31, 2017
IFTTT is a great personal automation tool
IFTTT is being used personally by a few members of our organization, but not company-wide. IFTTT makes it easy to track work hours in a Google Spreadsheet or to automatically upload photos to Google Drive. It's also great for syncing various social media platforms to do uniform marketing campaigns. Mainly though, IFTTT is used on a personal basis, rather than for work. It is geared toward smart homes, social media, and personal notifications more than work-related platforms.
- IFTTT has a great user experience as far as building automations goes. It's very user-friendly and visually appealing.
- IFTTT has a mobile app available, which is great for those of us who are always on the go. This definitely is something that IFTTT has over similar products like Zapier.
- IFTTT provides groups of similar or related "applets" based on applets you've already chosen/created or programs that you regularly use. It makes it easy to not have to build anything yourself - just hook up your accounts and go.
- IFTTT is lacking in business type integrations, especially those that concern email service providers or calendar programs such as Calendly or YouCanBookMe. If IFTTT wants to branch more into the business world, it needs to add more than personal-life integrations.
- IFTTT only allows for one account associated with each integration. If I have multiple Gmail accounts or multiple Facebook accounts, I can only use one of them with IFTTT. Zapier allows for multiple accounts for each platform and automations specialized to the account, not just the platform.
September 26, 2017
IFTTT will change your life, like it automated mine.
IFTTT is a seamless and intuitive automation platform that allows you to link the various APIs that different software use to communicate. This creates novel "recipes" that make the use of RSS feeds and group collaboration effortless. Also included are multiple smart home automation tools and apps that are designed by the IOT manufacturers. I really recommend this platform for both the solo blogger/freelancer and the midsize organization that wants to maximize the bang for their social media buck.
- Application Automation.
- Ideas to allow for new automation between old integrations.
- Many new apps added regularly.
- Pricing is free.
- Multiple IFTTT accounts can contain the same integrated app profile.
- No limits.
- They could start making integrated apps that fill voids they see in their usage analytics.
- They could promote themselves a bit better.
- A IFTTT run version of the now defunct Yahoo pipes would always be nice.
- AI that recommends API recipes based on the content you are pushing.
March 28, 2017
IFTTT | A must have for the busy business professional.
I use IFTTT personally. IFTTT has been a tool for me to use in increasing the efficiency of my business. I use this app for email filing, marketing, and other automated processes. Automating the repetitive tasks in my business has to be the most common use of IFTTT for my organization.
- IFTTT makes it extremely easy to set up "Recipes".
- IFTTT does a great job of suggestion common recipes that other users find useful.
- IFTTT is capable of integrating many applications and they do a good job of continuing to add new applications.
- I believe that the IFTTT mobile app lacks some functionality that is available on the web version.
- IFTTT struggles when being used on multiple IOS devices that use the same icloud account.
- IFTTT could have more online youtube tutorials.